Est. 2009 · Waikato, New Zealand
Groovy Group is the Waikato company behind Nothing Naughty, Sportsfuel, Clean Nutrition and a stable of Shopify apps.
Straight from the family camera roll
The Groovy way
The family
New Zealand’s supplement superstore, online and in stores around the country. Big brands, sharp prices, and advice from staff who actually lift.
sportsfuel.co.nz ↗
Protein bars, snacks and supplements made in Nothing Naughty’s own Tirau factory, at prices that don’t punish you for eating well.
nothingnaughty.kiwi.nz ↗
Sports nutrition with short ingredient lists you can pronounce. Properly formulated, fairly priced.
cleannutrition.co.nz ↗
Shopify apps for subscriptions and stock. skuX was designed by a New Zealand Chartered Accountant, which tells you how seriously it takes inventory. Quietly running behind some very large stores.
Games made in Aotearoa. Tākaro helps kids and whānau learn te reo Māori through play, and Kiwis vs Morality keeps the grown-ups entertained.
Three ways in
Built something good? You’ll deal with the owners, get a straight answer fast, and your brand goes to people who’ll run it themselves.
Start the conversation → For talentMarketers, operators, engineers. Small teams across five brands, and no one between you and the work. Introduce yourself before the job ad exists.
Introduce yourself → For everyone elsePress, partnerships, ideas, or just a good yarn. The kettle’s always on in Rukuhia.
Say hi →Contact
Messages here don’t disappear into an info@ black hole. They land with the people who run the place.
121 Ingram Road, Rukuhia